And boring + consistent beats clever + inconsistent every single time.
Let’s break it down and then plug it directly into how you’d run it with scoreboardz.ai so you can actually stick to it for 100 days straight.
What Is The Rule of 100? (Alex Hormozi’s Version)
Alex Hormozi’s Rule of 100 says:
If you want to grow fast, pick one main input and do 100 reps of it every single day for at least 100 days.
100 cold DMs
100 cold emails
100 minutes of content creation
100 outbound calls
100 ad dollars per day
Not all at once — one core input to push, done relentlessly.
Why it works
Volume → Skill
By day 20, your first messages will look embarrassing. That’s good. Volume makes you better, fast.Volume → Data
You stop guessing. Subject lines, hooks, offers, guarantees — the data starts telling you what works.Volume → Luck Surface Area
More people seeing your thing = more chances for “random” opportunities that aren’t random at all.Consistency Compounds
Day 1–10 feels like nothing’s happening.
Day 30–60 your pipeline gets weirdly full.
Day 70–100 you’re “suddenly” getting traction.
The Rule of 100 Applied: One Product To $1M/Year
Hormozi’s whole thing: don’t sell 10 things poorly, sell 1 thing exceptionally well.
So your mission becomes:
“Sell ONE product/service to $1,000,000/year in revenue by doing the Rule of 100 every day for 100+ days.”
Let’s do some simple math:
Target: $1,000,000/year
That’s about $83,333/month
If your offer is:
$1,000 → ~83 sales/month
$2,000 → ~42 sales/month
$3,000 → ~28 sales/month
$5,000 → ~17 sales/month
You’re not that far off — you just need a predictable funnel from input → output, not a random collection of “busy work”.
Inputs vs Outputs (This Is Where Most People Get Lost)
Hormozi talks about inputs you control vs outputs you want.
Core Inputs (what you can control)
Based on your description, these are the big four:
Cold outreach
Cold emails
DMs
Calls
Warm outreach
Existing list
Past customers
Followers & engaged audience
Content
Short-form (Reels, TikToks, Shorts)
Long-form (YouTube, podcast, blog, LinkedIn)
Paid ads
Meta, YouTube, Google, etc.
These are all great candidates for your Rule of 100:
100 cold emails
100 DMs
100 minutes of content creation
$100/day in ad spend
Pick ONE to be the primary.
Core Outputs (what happens because of the inputs)
You already defined a beautiful output ladder:
Leads
Qualified leads
Connected with them
Booked a meeting
They showed to the meeting
You won/signed them
You lost/didn’t sign them / need follow-up
Revenue (the score)
This is literally your scoreboard.
Why People Fail The Rule of 100 (Even If They “Know” It)
Most founders/creators theoretically “know” they should:
Focus on one offer
Do a ton of outbound
Create content consistently
Track their pipeline
But they don’t. Why?
Inputs and outputs live in 10 different places
Notion. Airtable. A random Google Sheet. The CRM. A whiteboard. Their brain.No visual reminder = no habit
If you don’t see your scoreboard all day, you forget about it.Too much complexity = no consistency
People build CRMs with 19 stages and 47 automations… then never update them.No daily feedback loop
You send messages but don’t see:How many leads did that create?
How many meetings?
How much revenue?
So the Rule of 100 turns into the Rule of “I did it for 4 days and then fell off.”
How scoreboardz.ai Makes The Rule of 100 Almost Unavoidable
You said it yourself:
Top CEOs run million-dollar businesses off a simple Google Sheet.
scoreboardz.ai is that sheet + a floating bar that’s always visible.
Here’s how it plugs into the Rule of 100:
1. You track only what matters
Inputs:
Cold outreach count today
Warm outreach count today
Content posts today
Ad spend today
Outputs:
New leads
Qualified leads
Conversations started / connected
Meetings booked
Meetings showed
Deals won
Deals lost / follow up needed
Revenue generated
You don’t need a big CRM. You just need the truth in one place.
2. You update once a day (12 minutes)
Instead of living inside a tool all day, you:
Run your Rule of 100
End of day: open your simple sheet powered by scoreboardz.ai
Log:
How many cold outreach?
How many warm?
How many content pieces?
How much ad spend?
What outputs happened?
scoreboardz.ai then:
Keeps the visual floating bar on your desktop
Keeps your inputs and outputs top of mind
Turns your activity into a score (revenue)
So you’re constantly reminded:
“Did I earn my 100 today?”
3. Your brain sees the pattern your feelings can’t
Your emotions will lie.
“This isn’t working.”
“No one’s replying.”
“Maybe I should pivot my offer again.”
But your scoreboard doesn’t lie.
Inside scoreboardz.ai you’ll see:
On days you hit your 100 → leads go up
Weeks you stack those days → more meetings, more revenue
You might see:
Cold emails convert like crazy
Content is slower but stacks over time
Warm outreach is the highest close rate
Now it’s not vibes. It’s data. And it all flows from a simple sheet + visual bar.
A 100-Day Rule of 100 Plan Using scoreboardz.ai
Let’s put this into a simple executable.
Step 1: Pick Your One Offer
Examples:
$2,000 done-with-you program
$3,500 service package
$5,000 high-ticket project
Commit:
“I am not changing this offer for 100 days. I will only improve how I sell it.”
Step 2: Pick Your Primary “100”
Choose ONE main input:
100 cold emails/day
100 cold DMs/day
100 minutes of content/day
$100/day on ads (if you have an offer that converts)
You can still do other stuff, but this is your non-negotiable.
Step 3: Set up your scoreboard in scoreboardz.ai
Inside your Google Sheet / scoreboardz.ai setup:
Create columns for:
Inputs (per day):
Date
Cold outreach (count)
Warm outreach (count)
Content posted (count)
Ad spend ($)
Outputs (per day):
New leads
Qualified leads
Connected
Meetings booked
Meetings showed
Deals won
Deals lost / follow-up
Revenue today
Cumulative revenue
Pulls from that sheet
Shows you a floating bar with:
Today’s inputs vs target (did you hit 100?)
This week’s revenue
Active pipeline snapshot
Step 4: Run a single Daily Ritual (12 minutes)
At the end of each day:
Open your sheet (the engine behind scoreboardz.ai)
Update:
Number of cold/warm outreach
Content published
Meetings booked, showed, won, lost
Revenue collected
Watch the scoreboardz.ai bar update
That’s it.
No complex CRM.
No “I’ll log it later” (aka never).
Just 12 honest minutes with your business.
Step 5: Review every 7 days (not every 7 minutes)
Once per week, ask three questions:
Did I hit my 100 at least 5 days this week?
If not, fix your environment/habits before blaming the offer.Where are leads getting stuck in the pipeline?
For example:Many leads, few meetings → messaging/offer positioning issue
Many meetings, few shows → broken reminder/confirmation system
Many shows, few wins → offer, pricing, or sales skills issue
What tiny tweak will I make next week?
New subject lines
New DM hook
New guarantee
Better follow-up sequence
Then keep the offer the same and just repeat the cycle.
What This Looks Like At $1M/Year
Fast forward 100+ days of consistent Rule of 100 with scoreboardz.ai:
You know exactly:
How many cold outreaches → 1 lead
How many leads → 1 meeting
How many meetings → 1 client
Average revenue per client
You can literally say:
❝“If I send 100 cold emails/day, I make $X per month.”
At that point, scaling to $1M/year is mostly:
Adding reps
Adding channels
Or using paid traffic to amplify what’s already working
And your scoreboard doesn’t change — it just shows bigger numbers.
Bringing It All Together
The Rule of 100 gives you the discipline and volume to grow.
One offer gives you the focus to hit $1M/year.
scoreboardz.ai gives you the visibility and habit to actually stick with both.
If you’re serious about:
Selling one product/service
Doing the Rule of 100 daily
And hitting $1M/year without 47 tools…
Set up your Google Sheet once, connect it to scoreboardz.ai, and let the floating scoreboard remind you of the only question that matters every day:
“Did I do my 100 today?”
